Established in 2007 by Andrew Gibbs, The Dieline is dedicated to the progress of the package design industry and its practitioners, students and enthusiasts. Its purpose is to define and promote the world's best packaging design, and provide a place where the package design community can review, critique and stay informed of the latest industry trends and design projects being created in the field. From that point on, The Dieline has become the most visited website on package design in the world, with readership spanning millions across hundreds of countries.