dentsu
471 0 0 2013-07-14 10:43:45
471
DENTSU INC. maintains the top share in the Japanese advertising market, which accounts for 10.5% of the global market. In terms of net sales, Dentsu is the No.1 advertising company in the domestic market.
The reason for Dentsu’s dominance is twofold: The Company has a diverse client portfolio and enjoys solid buying power in all major mass media formats. Dentsu handles the advertising campaigns of many blue-chip companies, and major global clients have chosen the Company to act as a partner in the Japanese market. Such connections underpin a well-balanced client portfolio.
The reason for Dentsu’s dominance is twofold: The Company has a diverse client portfolio and enjoys solid buying power in all major mass media formats. Dentsu handles the advertising campaigns of many blue-chip companies, and major global clients have chosen the Company to act as a partner in the Japanese market. Such connections underpin a well-balanced client portfolio.